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Early Kodak Advertising

5/29/2012

 
This post is a continuation of last week's post on early Kodak cameras. Suzie Johnson left a comment that she thought the Kodak girl with stripes looked like a Gibson Girl. I'm not familiar with Gibson Girls, but Martha Cooper has an explanation about the stripes on her Kodak Girl site.
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1921 cover of the Kodak Supplies Catalog (www.kodakgirl.com)
This photo of a red-striped Kodak Girl was used in the 1909 issue of Scribner's magazine.
Picture
1909 ad in Scribner's Magazine courtesy of Duke University Digital Collections.
It was also used in this Australian box of Kodak's glass Orthochrome plates.
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From the www.kodakgirl collection
What I found ingenious with the Kodak cameras was the way you could process the film at home without a darkroom.
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1902 ad in Country Life in America courtesy of Duke University Digital Collections
One of the main selling points of the Kodak camera was that you could develop the film at your own convenience, wherever and whenever you wanted. This 1912 ad in Munsey's shows a woman processing her photographs outside, possibly in her garden or even a public park.
Picture
1912 ad in Munsey's, courtesy of Duke University Digital Collections
In 1908, Youth's Companion ran this ad with children not only taking the photographs, but developing the film as well. However, even with instructions and proper measuring tools, the thought of children using chemicals like these is scarier than the creature they're photographing.
Picture
1908 Youth's Companion ad, courtesy of Duke University Digital Collections
The ads showed women in all walks of life taking photos of anything that caught their interest. Some of the ads would encourage women to take photographs with a mind toward selling them like this 1911 ad in Uncle Remus' Home Magazine.
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1911 ad in Uncle Remus' Home Magazine, courtesy of Duke University Digital Collections
Ads of home life depicted women talking photos of their children with their pets, and then putting them in Kodak supplied albums for display as well as safekeeping. In this ad from Youth's Companion, the mother gets down to baby's level instead of putting baby on a table and standing back, out of arms' reach, like so many other ads show.
Picture
1908 ad in Youth's Companion, courtesy of Duke University Digital Collections
As printing advanced where they could publish photographs instead of black and white drawings, magazines switched to real photograhs. Much of the subject matter was the same however, with women on the move like this ad in a 1912 Ladies' Home Journal, a favourite theme.
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1912 Ladies' Home Journal courtesy of Duke University Digital Collections
Although the majority of the ads show young women with their cameras, this next ad from Collier's Weekly displays a group of interested people of mixed ages and genders surrounding a woman with her Kodak. 
Picture
1909 Collier's Weekly, courtesy of Duke University Digital Collections
 Men were also shown driving motorcars or at military and sporting events like this one from an unknown magazine where he's writing on the negative of his Autographic camera about the photo he's just taken.
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1910 Man using a Kodak Autographic camera, courtesy of Duke University Digital Collections
And if you don't know what an Autographic camera is, read this next 1915 ad in Woman's Home Companion and it will tell you everything except who thought up this ingenious camera. I always wondered how some of the amateur postcards and photographs had information written in white.
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1915 Autographic ad in Woman's Home Companion, courtesy of Duke University Digital Collections
George Eastman was a salesman foremost. He ran one of the most successful marketing campaigns in history. I believe it's because he knew what made people tick and how to touch their hearts. That's shown by the use of women and children in the ads. And when the war began, he reminded people - rightfully so - that soldiers needed to know someone back home was thinking and praying for them.
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1917 ad courtesy of Duke University Digital Collections
I could have chosen several photos of soldiers sitting around campfires, enjoying mail call, etc, but I think this poignant one here says it all. Memories fade with time, but a photograph was a tangible reminder of why he was so far from home fighting people he never met.
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1917 McClure's courtesy of Duke University Digital Collections
I'll end this post with one of my favourite early Kodak ads from the back cover of a 1925 National Geographic. I probably like this photo so much because I'm filled with anticipation of my own train ride this summer where I'll travel in a roomette similar to this one, with my good friend, Suzie Johnson. We climb aboard at Seattle and take the Coast Starlight  down to the 2012 Romance Writers of America conference in Anaheim, CA.  I'm very excited about the 20 hr train ride. And yes, I will be bringing my camera with me except it's not a Kodak - it's a Nikon. Shhhhhhhhh...
Picture
Back cover of a 1925 National Geographic, courtesy of http://mcnygenealogy.com
Well, any thoughts - either about the Kodak marketing campaign or the cameras themselves? Did you learn anything interesting from this post?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
GIVEAWAY 

Winner's Choice!
Leave a comment with a  valid email address by midnight, June 3rd
to be entered in a draw for a book from my giveaway pile.
If you're the winner, I'll email you the list and you can pick.

The pile contains an assortment of books including inspirationals, mainstream, autobiographies, self-help, devotionals and children's books, all new.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Jan Drexler
5/30/2012 06:02:11 am

I enjoyed this post, Anita!

I especially loved the "photo from home". What a poignant picture. I think you're right about Eastman's marketing talent. For years he induced people to capture that "Kodak Moment"!

And when my mother was a girl (in the 1930's), her most prized possession was a Kodak Brownie :)

Thanks!

Here's my email:
jandrex(at)juno(dot)com

Anita Mae
5/30/2012 11:10:11 am

Thanks, Jan. Most of the photos my mom took were with a Brownie, too. At the time, I thought a Brownie was a product the 50's and 60's and now I find it delightful that it started back in the 19th century.

Do you have any photos from your mom's camera? Would you like to write a post about it? Even if you blog about this topic on your own post, if you write one here we can help direct traffic your way. I'd be interested in learning where/when your mom got her camera. Had she asked for it or did someone gift it to her and then the love of it followed? Would love to see some of her pics from it.

Sorry about the interrogation. I'm just eager to learn more. :)

Suzie Johnson
6/7/2012 03:38:18 pm

Anita, how did I miss this post? I love these Kodak ads. They're lovely. I really enjoy "old" pictures. You found some great ones!

Anita Mae
6/8/2012 01:23:05 am

Thanks, Suzie. I thought you knew it was here when the train image went up on Facebook. I love that one best!

Can't wait for our trip. :)

Anita Mae
6/25/2012 09:02:17 am

I'm going through my Giveaway spreadsheet to ensure I have all my winners' parcels ready to go and realized I didn't post this weeks's winner here although I notified her at the time.

Just to keep it official, the winner of this week's giveaway is...

Jan Drexler!

Congrats Jan, your book is being packaged for shipping.

Julie Crate
12/4/2013 08:21:19 am

Hello - I chanced on this site while looking for a particular Kodak advertisement. My great-grandma's brother, William Duncan, emigrated to the States and a son - also William - had a successful career in the early movies. The story goes that the girl in a striped dress in a Kodak advertisement is also descended from William Senior. As an enthusiast you might know advertisement and perhaps even her name? Thank you, Julie Crate


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