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Early Kodak Advertising

5/29/2012

9 Comments

 
This post is a continuation of last week's post on early Kodak cameras. Suzie Johnson left a comment that she thought the Kodak girl with stripes looked like a Gibson Girl. I'm not familiar with Gibson Girls, but Martha Cooper has an explanation about the stripes on her Kodak Girl site.
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1921 cover of the Kodak Supplies Catalog (www.kodakgirl.com)
This photo of a red-striped Kodak Girl was used in the 1909 issue of Scribner's magazine.
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1909 ad in Scribner's Magazine courtesy of Duke University Digital Collections.
It was also used in this Australian box of Kodak's glass Orthochrome plates.
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From the www.kodakgirl collection
What I found ingenious with the Kodak cameras was the way you could process the film at home without a darkroom.
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1902 ad in Country Life in America courtesy of Duke University Digital Collections
One of the main selling points of the Kodak camera was that you could develop the film at your own convenience, wherever and whenever you wanted. This 1912 ad in Munsey's shows a woman processing her photographs outside, possibly in her garden or even a public park.
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1912 ad in Munsey's, courtesy of Duke University Digital Collections
In 1908, Youth's Companion ran this ad with children not only taking the photographs, but developing the film as well. However, even with instructions and proper measuring tools, the thought of children using chemicals like these is scarier than the creature they're photographing.
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1908 Youth's Companion ad, courtesy of Duke University Digital Collections
The ads showed women in all walks of life taking photos of anything that caught their interest. Some of the ads would encourage women to take photographs with a mind toward selling them like this 1911 ad in Uncle Remus' Home Magazine.
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1911 ad in Uncle Remus' Home Magazine, courtesy of Duke University Digital Collections
Ads of home life depicted women talking photos of their children with their pets, and then putting them in Kodak supplied albums for display as well as safekeeping. In this ad from Youth's Companion, the mother gets down to baby's level instead of putting baby on a table and standing back, out of arms' reach, like so many other ads show.
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1908 ad in Youth's Companion, courtesy of Duke University Digital Collections
As printing advanced where they could publish photographs instead of black and white drawings, magazines switched to real photograhs. Much of the subject matter was the same however, with women on the move like this ad in a 1912 Ladies' Home Journal, a favourite theme.
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1912 Ladies' Home Journal courtesy of Duke University Digital Collections
Although the majority of the ads show young women with their cameras, this next ad from Collier's Weekly displays a group of interested people of mixed ages and genders surrounding a woman with her Kodak. 
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1909 Collier's Weekly, courtesy of Duke University Digital Collections
 Men were also shown driving motorcars or at military and sporting events like this one from an unknown magazine where he's writing on the negative of his Autographic camera about the photo he's just taken.
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1910 Man using a Kodak Autographic camera, courtesy of Duke University Digital Collections
And if you don't know what an Autographic camera is, read this next 1915 ad in Woman's Home Companion and it will tell you everything except who thought up this ingenious camera. I always wondered how some of the amateur postcards and photographs had information written in white.
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1915 Autographic ad in Woman's Home Companion, courtesy of Duke University Digital Collections
George Eastman was a salesman foremost. He ran one of the most successful marketing campaigns in history. I believe it's because he knew what made people tick and how to touch their hearts. That's shown by the use of women and children in the ads. And when the war began, he reminded people - rightfully so - that soldiers needed to know someone back home was thinking and praying for them.
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1917 ad courtesy of Duke University Digital Collections
I could have chosen several photos of soldiers sitting around campfires, enjoying mail call, etc, but I think this poignant one here says it all. Memories fade with time, but a photograph was a tangible reminder of why he was so far from home fighting people he never met.
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1917 McClure's courtesy of Duke University Digital Collections
I'll end this post with one of my favourite early Kodak ads from the back cover of a 1925 National Geographic. I probably like this photo so much because I'm filled with anticipation of my own train ride this summer where I'll travel in a roomette similar to this one, with my good friend, Suzie Johnson. We climb aboard at Seattle and take the Coast Starlight  down to the 2012 Romance Writers of America conference in Anaheim, CA.  I'm very excited about the 20 hr train ride. And yes, I will be bringing my camera with me except it's not a Kodak - it's a Nikon. Shhhhhhhhh...
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Back cover of a 1925 National Geographic, courtesy of http://mcnygenealogy.com
Well, any thoughts - either about the Kodak marketing campaign or the cameras themselves? Did you learn anything interesting from this post?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
GIVEAWAY 

Winner's Choice!
Leave a comment with a  valid email address by midnight, June 3rd
to be entered in a draw for a book from my giveaway pile.
If you're the winner, I'll email you the list and you can pick.

The pile contains an assortment of books including inspirationals, mainstream, autobiographies, self-help, devotionals and children's books, all new.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

9 Comments

Uncle Nelson's WW2 Kit Memorabilia & LIS Giveaway

4/1/2012

25 Comments

 

This week we look at WW2 Kit Memorabilia on Author Memories.

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It's Anita Mae and this week I'm bringing a story from my husband's past. His Uncle Nelson was in WW2 and sent a box of memorabilia back to his family. My husband and his uncle share the name of Nelson Clement Draper and while growing up whenever they got together they were referred to as Big Nelson and Little Nelson.  

My husband, Little Nelson, smiles whenever he talks about Big Nelson. They spent hours playing cards together with the family. Big Nelson passed away a few years after Little Nelson joined the military and shortly before I came on the scene back in the mid 70's.   

Uncle Nelson's WW2 Memorabilia
by Anita Mae Draper

Sometime during our early marriage, my husband's father handed over a box of World War 2 kit memorabilia his brother had acquired and shipped over from Europe. Nelson doesn't think the personal kit effects belonged to his Uncle Nelson. Rather, he thought his uncle had picked them up as souvenirs of the war. The pieces have always sat on the top shelf of an old secretary in our bedroom. The box also contained a German helmet with a swastika on the side but I didn't feel comfortable with it in my room, so we packed it away. 
 
As for these items, I've posted photos of manufacturers and identifying symbols wherever I could. If anyone has any information about these items, please leave a comment.

The Cartridge Belt

The first batch of photos are from what I'm guessing is a cartridge belt although I'm not sure if
it was issued together or if the belt was a personal effect:
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Complete cartridge belt as received
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Belt buckle 6.5cm x 9cm brass(?)
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I can only make out the 4th word as "Belt"
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All pockets/pouches look the same inside.

These next 4 photos show the still-working compass.

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Compass opened flat.
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Back side of open compass.
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"U.S. Engineer Corps" from back of lid.
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"3114 Made in Switzerland" from bottom of compass platform.

Brass Powder Flask

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The lever on the top right still works good.
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"DIXON & SONS"
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Looks like "I O D"
There are still 4 more items, however they are all ammunition-making equipment and will keep for another post. I suspect the powder flask would have been part of the ammo making equipment which includes bullet molds and shotgun fillers but I really don't know for sure.

Again, if you have any information on the above items, please let us know. Uncle Nelson was in the Canadian Army but most of the equipment is American manufactured. Presumably different governments bought their supplies from the U.S.

What do you think about all this?

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

GIVEAWAY!

Leave a comment with a valid email address  
by midnight, April 8th to be entered in a draw for 
a new copy of Valerie Hansen's Love Inspired Suspense,
Night Watch.

Thank you to Valerie Hansen for this giveaway.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 

Valerie posted here at Author Memories back in Oct and gave away a copy of Night Watch.  As a thank you she sent several different books for me to keep or give away as I wished. Since we buy every Valerie Hansen book that's published, I have a nice supply to give away starting with this one.

You can visit Valerie at www.ValerieHansen.com 

25 Comments
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